Most dating apps match users then leave it up to them to initiate their chat.When Bumble launched, however, it broke new ground by having women make the first move.You can meet us face to face to make sure we fully understand your requirements.
But Mc Leod says other changes coming soon to Hinge’s algorithms may help on that front.
“We pay attention to those kinds of things in the algorithm,” he says, in response to a question about how apps should handle people who regularly ghost their matches.
This helps to clean up the inbox without requiring users actually unmatch – something people are sometimes unwilling to do, because…well, you know…
The end result of “Your Turn” is two-fold – it reduces inbox clutter and makes it clear who’s turn it is to chat next.
“What this does is it gives you the same benefit of the clarity in who’s supposed to start the conversation, without forcing one set of rules on you just because of your gender.” Hinge says it tested the feature last week in London and Washington, D. with tens of thousands of users and found that it decreased the number of matches that don’t lead to a conversation by 25 percent.