The rate of decay (given the symbol λ) is the fraction of the 'parent' atoms that decay in unit time.For geological purposes, this is taken as one year.However, potassium is very mobile during metamorphism and alteration, and so this technique is not used much for old rocks, but is useful for rocks of the Mesozoic and Cenozoic Eras, particularly unaltered igneous rocks.
This technique is used on ferromagnesian (iron/magnesium-containing) minerals such as micas and amphiboles or on limestones which also contain abundant strontium.
However, both Rb and Sr easily follow fluids that move through rocks or escape during some types of metamorphism. The dual decay of potassium (K) to 40Ar (argon) and 40Ca (calcium) was worked out between 19.
All living organisms take up carbon from their environment including a small proportion of the radioactive isotope 14C (formed from nitrogen-14 as a result of cosmic ray bombardment).
The amount of carbon isotopes within living organisms reaches an equilibrium value, on death no more is taken up, and the 14C present starts to decay at a known rate.
Radioactive decay is a natural process and comes from the atomic nucleus becoming unstable and releasing bits and pieces.